Helena Jolanta (Dziob) Tueffel ’80
"Strike the balance between idealism and
pragmatism. Do the best in every job you do—even before it is the perfect
job."
Finding Freedom, Passion, and Purpose
Helena Jolanta (Dziob) Tueffel graduated from Alliance
College in 1980 with a Bachelor of Arts in Journalism and Mass Communications.
Today, she resides in Rutherford College, North Carolina, nestled an hour
northwest of Charlotte and an hour east of Asheville. A proud Polish American, Helen’s
journey to Alliance was influenced by her father, Francis Walter Dziob, a major
force behind establishing a Polish American presence in Cambridge Springs
through his work with the Polish National Alliance.
As a child, Helen dreamed of becoming an artist. That dream,
while set aside professionally for many years, continues to inspire her in
retirement today.
A Transformational Academic Journey
At Alliance, Helen pursued a double major in English and
Marketing. She recalls a tight-knit academic community, small class sizes, and
a uniquely personal learning environment. Every professor left a mark on her,
particularly mentors like William Vartorella, Tom Potocki, Dr. Taylor, Glen
Stevick, and Bradley Hall—each instrumental in shaping her critical thinking
and real-world problem-solving skills.
Helen was briefly a Delta Zeta member but admits her true
“extracurricular passion” lay in socializing—especially at the famed Villa on
weekends. Her favorite Alliance memory? The very first day she arrived. “I had
found my people,” she says. “It was the happiest I had ever been.”
A Bold Career in Marketing Leadership
Helen’s career journey is a story of resilience,
adaptability, and seizing opportunities. She began with a bold move to Toronto
after graduation, seeking a role in advertising. Although visa restrictions
prevented her from landing a job there, the experience was a catalyst for
growth.
Back in the U.S., Helen worked various roles in Chicago
before a pivotal move to Denver changed everything. There, she joined J.D.
Edwards as the company’s first marketing professional, helping grow the firm
from $50 million to over $1 billion in revenue. She later became VP of
Marketing at Solant and then joined APEX Analytix in North Carolina as VP of
Marketing, serving in executive roles across marketing, operations, and sales.
She retired from her contractor role at APEX in December
2024 and now enjoys a life immersed in creativity and community.
Career Highlights & Personal Joys
Helen is most proud of her contributions to the growth of
J.D. Edwards and her leadership roles in the C-suite. While she’s received
professional accolades, the true reward was always in earning promotions and
new opportunities.
Her proudest personal achievement? Her daughter, Grace—a
dedicated RN in Hematology Oncology and Bone Marrow Transplant—with two young
sons, Owen and Otto. “They are collectively our shining lights,” Helen beams.
A Life of Art, Learning, and Legacy
Retirement has given Helen the freedom to return to her
first love: art. She creates two-dimensional pieces and beaded jewelry and
leads an Open Studio every Thursday in Valdese, NC, building community
among local artists through workshops and exhibitions.
An avid cook and baker who loves to experiment with new
recipes (latest favorite: Indian Shrimp Curry), Helen also keeps herself
energized through volunteering, regional art engagement, and staying healthy
and happy in this next chapter.
Giving Back and Staying Connected
Helen continues to support Alliance College through reunion
planning, events, and initiatives like the Polish Pines Project. She served as
Secretary of the Alliance College Alumni Association (ACAA) Board and is open
to speaking engagements, mentoring, and alumni gatherings in the future.
Words of Wisdom
To her younger self: “Don’t sweat the small stuff.
Don’t plan too rigidly.”
To today’s students: “Strike the balance between
idealism and pragmatism. Do the best in every job—even before it is the perfect
job. The rest will come, and you may be surprised.”
Facts About Helen
- Most surprising fact: She lived in Poland for three
years before moving to the U.S. - Dream dinner guests: Pope John Paul II or Marilyn
Vos Savant - States and countries lived in: Six U.S. states and
two countries—Poland and the U.S. - Ideal job (if all paid the same): Marketing
writing—her favorite part of every role
Helen’s story is one of fearless ambition, rich cultural
roots, and the pursuit of both professional success and personal fulfillment.
She’s a true example of the transformative power of education—and the enduring
impact of an Alliance College legacy.